On November 10, 2026, OpenAI launched Businesses in ChatGPT in beta. Its main tool is Business Hub, at chatgpt.com/business-hub. You can now claim your business in ChatGPT’s Business Hub, specify details about your business, add a product feed, and see how often ChatGPT mentions you.
To be clear, ChatGPT can show a listing for your business whether or not you claim it. Claiming it lets you own the details. It does not buy you a better spot in answers. This guide walks you through each step and covers what you need to know.
What is ChatGPT Business Hub
Naming things is hard, even for OpenAI. So let’s clarify a few terms.
- Businesses in ChatGPT is OpenAI’s name for the whole program.
- Business Hub is where you claim your business, edit its profile, connect a product feed, and read Insights.
- Business Agent is an optional chat customers can open from your profile. It answers from information you provide, and ChatGPT labels it separately from its own answers. For now it’s only for eligible ecommerce and online service businesses in the U.S. that meet OpenAI’s Business Agents Policy.
- ChatGPT Business is a paid ChatGPT plan for teams. It’s unrelated to Business Hub, and you don’t need it to claim your business.
When your business comes up in a ChatGPT answer, people can click through to its profile. Business Hub is how you shape what that profile says.
Who can claim a business
You can claim a business if you own it or are authorized to represent it. You don’t need an Ads account, a ChatGPT Business account, or an Enterprise agreement, and you don’t have to advertise or publish an agent.
OpenAI says eligible businesses can claim or add a listing “where ChatGPT is available and the required verification is supported,” and that availability “depends on the business’s location and type.” It doesn’t publish a list of countries.
OpenAI’s policy also says it’s holding back some business categories until it has the safeguards to support them, and that it can decline a claim.
What we saw from 🇨🇦 Canada. When we tried Business Hub from Canada in its first week, it wasn’t available to us: verification required a U.S. address for the business and a U.S. employer ID. If you’re outside the U.S., open Business Hub with your own account and see what it offers, as we’ve heard conflicting reports.
How to claim and verify your business
Getting in takes two separate approvals: OpenAI’s approval of your business, and an identity and business verification through Persona. You need both before you can access the Business Hub.
- Open Business Hub. Sign in to ChatGPT with the account you want to manage the business from, then go to chatgpt.com/business-hub. Pick that account with care, because teammate and agency invitations can depend on it later.
- Find your listing. Search for your business, select the listing that matches, and confirm the ChatGPT account. If you see Contact support, the listing is locked and you’ll need to ask OpenAI for access.
- Prove your connection. ChatGPT shows the verification methods it offers for your business. You may only see some options depending on your situation:
- Business phone: a code by text message or automated call to the number shown.
- Business email: a code sent to the email address associated with the business.
- Website domain: add the TXT record ChatGPT shows to your domain’s DNS, then select Verify domain. Copy the type, host, and value exactly. DNS changes can take a while to show up.
- Shopify store: select Connect Shopify and sign in to the store for the business you’re claiming.
- Wait for the claim decision. OpenAI reviews the claim and emails you a decision or a request for more information. You can cancel the claim while it’s under review.
- Verify your identity with Persona. Select Verify with Persona, or come back later and use Complete verification with Persona in your business overview. You may need a government-issued ID, business registration details, and proof that you can represent the business. OpenAI reviews this too and emails its decision.
Update your profile
Once both approvals are through, open your profile in the Business tab. You can change:
- your website
- your business description
- your product or service category
- your logo and cover photo
- your delivery policy and return policy (which to us seemed limiting for non-physical product businesses)
OpenAI reviews each change before publishing it, so edits take time to reach your listing and show up in answers. What you submit has to follow the Businesses in ChatGPT policy: accurate, kept current, and free of claims you can’t back up, such as fabricated reviews or guarantees that hide fees or conditions.
Write the description the way you’d want ChatGPT to repeat it: what you sell, who it’s for, and where you deliver. Use the same facts as your website. ChatGPT still uses other sources, your own site included, when it answers questions about you. If your profile and your pages disagree, an answer can repeat either one.
Connect a product feed
If you sell products, a product feed shares your prices and availability. Business Hub takes three kinds:
- a Shopify feed from your connected store
- a CSV upload that follows OpenAI’s product feed specification, including its required fields
- a hosted URL that links to your feed file
Products in the feed must follow OpenAI’s Commerce policies. OpenAI says connecting a feed doesn’t publish an agent and doesn’t guarantee that ChatGPT recommends your products. Eligible products from Shopify merchants already reach ChatGPT through Shopify Catalog, so a Shopify store may have product data in ChatGPT before anyone claims it.
Read section 3 of the Businesses in ChatGPT Terms before you connect a feed. When you provide one, you agree to let OpenAI’s crawlers and agents access your website. You also agree that any text and data mining opt-out you’ve made has no effect on OpenAI. If your robots.txt blocks OpenAI’s crawlers on purpose, for example to keep pages out of model training, you may need to update the guidance to allow OpenAI, or they may ignore it.
If something goes wrong
- Someone else already claimed your business. Open the profile, select the more options menu (•••), then Dispute ownership, and verify with Persona that you represent the business.
- Persona is pending or failed. Submitting to Persona isn’t approval, so wait for OpenAI’s email. If a check fails, follow the email and make sure the business name, address, and any registration or tax number match your official records.
- Your edits aren’t showing. OpenAI reviews changes before publishing them, and answers can take longer to catch up than your listing.
- There’s no option to create an agent. Check that you’re in the claimed profile and that your verification is approved. If both are true, your business may not meet the agent rules for location, business type, or industry.
- A teammate or agency needs access. The admin who claimed the business can add teammates and give an agency access in Business Hub. Each person uses their own ChatGPT account. Don’t share your login or forward a claim invitation.
For anything else, contact OpenAI Support with the step you were on, any error message, and a screenshot with private details removed.
Read the Insights numbers
After both approvals, open your business in Business Hub and select Insights. It shows totals for the past 28 days:
- Mentions. For an online business, a mention counts only when ChatGPT references your website. Your brand name on its own doesn’t count. For a local business, a mention counts when ChatGPT shows a result for that location, even if nobody opens the listing.
- Website clicks. How often people clicked through to your website.
- Discovery topics. Common themes in ChatGPT answers that mentioned or cited your business. They’re grouped categories, not the questions people typed.
Keep three things in mind when you read them:
- A mention here is closer to a citation. Most AI visibility tracking, ours included, counts a mention when an answer names you and a citation when it points to your site. For an online business, Insights only counts answers that reference your website, so an answer that recommends you by name alone won’t add to the number.
- A blank number isn’t zero. A metric stays blank until activity passes OpenAI’s reporting threshold. Blank can also mean data is still being collected or reporting is unavailable. If it stays blank, contact OpenAI Support.
- You don’t see the conversations. Businesses don’t get individual prompts or chats, including chats with their own Business Agent. Insights tells you how often you came up, not what people asked.
Insights covers your own business only in ChatGPT. It’s a useful first number, and it works best next to a regular check of real buyer questions across the engines your customers use, which our Audit and Studio monitoring offer.
What claiming doesn’t change
Claiming your business in ChatGPT Business Hub won’t change:
- Where you appear in answers. OpenAI says claiming “doesn’t guarantee increased visibility or give you direct control over ChatGPT’s independent recommendations.” Claiming a profile or disputing ownership doesn’t change its visibility in ChatGPT.
- Whether your listing is shown. OpenAI can create and show a listing for your business whether or not you claim it. It can also supplement, edit, or replace what you submit using other sources, or decline to show it.
- What ChatGPT reads about you. Answers still draw on your website and other sources, so your pages need to tell a consistent story with your profile.
- Advertising. Ads are separate from claiming, and OpenAI says they don’t influence ChatGPT’s independent answers.
Where to start
If your business is eligible, claim it. Fixing the details ChatGPT shows about you is worth the time. Then treat the profile as one part of showing up in ChatGPT, not the whole job. Answers still come from pages ChatGPT can reach and quote, so make sure OpenAI’s crawlers can reach your site and that your site and profile tell the same story. Our Free Scan report checks the crawler access side for you.
